Voice search is one of the 2020 Digital Marketing trends & you might think that none of your customers use that. [But you might be wrong!]
Customers have changed their habits throughout the years & so does the internet. People still search from their desktops but also have moved to mobile searches.
The trend now is to have your hands free from searching and use them to do other stuff while you use your voice to look for something on the internet. – Whether you use Siri’s or Google Home or any virtual assistant, people are starting to search on their mobiles through their lovely voices.
As marketers, we should be aware of the growth of this industry & take some action!
Be prepared & know what people are searching through voice:
1. Searching a quick fact [68%]
2. Asking for directions [65%]
3. Searching for business [47%]
4. Researching a product or service [44%]
5. Making a shopping list [39%]
This shows how customers think & act when searching. This year half of the searches will be done through voice & people will start researching for the products they saw on Social Media.
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