Digital Marketing is Like Playing the Piano.

What is Digital Marketing?

I’ve always disliked how most people believe marketing is as simple & as straightforward, as can be.

Some people believe an ad banner color has no impact on a campaign & that is a very dangerous way of underestimating the power of marketing or, in other words, “applied psychology in business.” 

… and yes, unfortunately, there are many bad apples out there.. who may put a damper on the real value & the true power of marketing.   (getting a little passionate here.. ehm, ehm.)

However, do keep in mind “ If you don’t communicate it, it doesn’t exist”  and what helps you achieve it is, in fact, marketing.

A fellow marketer once told me “Marketing is like playing the piano, it sure seems easy… you can just hit a note and there you go, you played the piano – but it takes a lot of Discipline, Hard-work, Talent & Experience to make a symphony”   …. and that stuck with me.

SO, WHAT IS DIGITAL MARKETING?

Digital Marketing links the best of both worlds: Data & Creativity.

As we all know and heard before, traditional marketing gives us little to NO feedback.
..Which brings this quote immediately to mind: 

Marketing without data is like driving with your eyes closed.

On the other hand, digital marketing has changed the rules of the game.  –everything– is & should be trackable, measurable & full of insights .. so this can be applied in future & present campaigns.