Get your voice heard on Instagram with #Hashtags.
Hashtags should be an integral part of your social media marketing strategy.
#Despite #the #Overuse #of #Hashtags #on #Instagram… the right Instagram hashtag strategy can help your account grow by reaching organic users who are already interested in what you have to offer.
A hashtag-follow feature was introduced last year… it works the same way as if you were to follow any other Instagram profile.
[In case you did not know this, I invite you to follow your favorite Hashtags, to stay updated on any topic/trend.]
You’ll uncover NEW accounts you’ll love.
So, how does this apply to your business?
First things first, you must know there exist two kinds of Hashtags, “Branded” & “Community” or “Non-Branded”, and the explanation is quite simple.
- Branded Hashtags – hashtags that contain your brand name or product name.
For example. #AltoriaMarketing #AltoriaBlog - Community or Non-Branded hashtags – hashtags that do NOT contain your brand name.
For example: #Marketing #Blog.
Understanding the proper use, the right fit for you & by continuously optimizing your hashtags can go a #LONG way to get your voice heard on Instagram.
Make sure you are keeping score of your Hashtag strategy impact by looking at the statistics per post.
Check out this site, Brand 24, an online tool that measures the buzz around your brand, product or keyword.
Or chat with us & we’ll do all the heavy lifting for you.
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