[49% of podcast listening is done at home]

People around the world listen to a podcast every day to be updated on the latest news, entertainment, crime, sports, culture, comedy, music, celebrity’s shows & other interests.

The power of podcasts relies on [audio storytelling]

And who doesn’t loves stories…We’re all addicted to them! Even when we’re sleeping our mind keeps creating stories to itself! 

It’s interesting how the brain perceives stories & how we respond to it. Even though, the listener is not physically part of the story; [in an interesting way] the body does respond physically by feeling emotions, & more powerfully changing behaviors in the future. 

Podcasts are a great channel to influence others.

More than 50% of people in US have listened to a podcast in the last year. Podcast listening has grown 157% in the last 4 years.

So there’s a lot of people spending their time by hearing stories of their special interests… it’s a great opportunity to become part of those who are creating podcasts & start teaching & entertainment your audiences. Be present when your audience is looking for something that you already offer. Your business can start creating podcasts by having episodes that teach your audience about your products or services. You’ll be seen as an expert & become a leader in what you’re offering! 

But first… start by celebrating [International Podcast Day] by:

Finding a new podcast
it might seem difficult but challenge yourself to look for an interesting podcast by category or popularity that matches your personal or professional interest. You’ll be amazed at how much you’ll grow on your learning & as a person. Listening to podcasts can help you learn from the best!

Then create your own!

We Celebrate the #InternationalPodcastDay by hearing our fav podcast “Under the Influence”  

Thank you: @TerryOriley [This podcast is a must for marketing enthusiasts]

Comment your favorite podcasters & send them some love.  Also, share your favorite marketing podcasts you are listening to in 2019!