For the first time in history, [social media ads] surpass print!
It’s expected for all the print sources [newspapers, magazines] to be dropping 6% by the end of this year.
While the tv is still one of the largest media, [paid search] is expected to exceed $100 billion making tv ad spend to start decreasing.
Digital platforms have [evened the -advertising- playing field] between smaller& bigger industry players.
The ones who have increased the social media ad spend are the small & digital businesses by taking advantage of using these platforms that provide targeting & location capabilities which make the ads more precisely & consequently more effective.
But powering this move are [small businesses] that are now more willing to invest in -social media & paid search-.
So what is [Social Media] offering that makes it so attractive to join in the ad world?
clear [ROI]
what every business wants! it gives clear data that makes you understand better how much are you spending & what’s your return on what you’ve invested.
better [audience reach]
than traditional platforms …at least for now can’t collect a vast amount of information [with data you can start making wise & effective choices]
direct [purpose]
ads can not only be directed for selling, but also for engagement, brand awareness & other metrics that help you to understand more your audience, be present & increase your sales too!
As marketers, we should position our business on the radar where are audiences are at, not only on social media [there’s life outside & it’s known as the world wide web!]
go digital!
partner with us today!
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