Still a better love story than Twilight? Desktops & Mobiles.

Consumers are more likely to [search] on mobile devices, but still, use desktop for [transactions]

These devices should & can be analyzed as one. [now it’s possible!]

We all want to have a 360 view of the conversion journey, queue: Google Analytics’ new beta report [Cross-Device Report]!

[If you’re doing remarketing & using the behavior report already, this is a no-brainer.]

[Cross Device reports] benefits:

1. access [organized data] across devices all in a one & only cohesive report.

    

2. gather [deeper insights] on what users do at each step of the conversion process.

    

3. identify any overlaps & uncover new paths, channels & acquisition to better understand the journey. 

Getting these new insights about what devices your users use more in the customer journey, will help you to optimize better the ads that you’ll create. 

However, pay much attention to which devices your audience uses when they start the journey & not only the last one where they do the conversion. Have in mind that all the devices are important, data will tell you the kind of ads your customers need to guide them towards the conversion.

Follow these steps to prepare for the official release of what appears to be an epic report.

1. activate Google Signals, as soon as possible.

2. set up the user ID & create user ID views.

Have you activated this yet?