Every brand needs a logo, it creates a huge impact on how your customers perceive you.
The goal is to make your logo be top of mind when people think about what you offer. But the big question is how can you create an outstanding logo?
6 easy steps to create a [logo]:
1. Study the [competition]
research the field to grasp the environment the logo will live in.
Don’t steal ideas, but look at what has been working well with your audience & most of all look at what you should avoid when you create yours. Think about what are you making different from your competition & inspire from it!
2. [Overview]
write the brand’s objectives & a quick brief.
Your brand should have an identity & you should have clear what makes it unique. The logo you are creating should reflect your brand’s personality.
3. Create [concept] & [sketch] multiple designs
display the process & [make two-three variants].
4. Take a moment to choose the [typography]
select typography that reflects your brand identity.
choose the right typography that complements & completes your logo.
5. Focus on [color]
know why you choose colors.
it might be complex, but keep it simple, remember colors transmit emotions & ideas.
6. [Feature] the work
apply the concept & create mockups showing how the logo looks.
when you have put all the elements together & see that your logo creates harmony & transmits your brand identity that is the time to show your work!
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