by altoria marketing | Jan 21, 2020 | 1 min read, 2020, Digital Marketing, Google, Google Ads, SEM, SEO
Last year Google was excited to share with their Partners their new products, Discovery Ads, which is a whole new format of ads. These new forms of Google Ads appear in the Google Discover feed, YouTube & also on Gmail. – Yes, this feature is only available... 
by altoria marketing | Jan 21, 2020 | 2020, 3 min read, SEM, SEO, Social Media
Voice search is one of the 2020 Digital Marketing trends & you might think that none of your customers use that. [But you might be wrong!] Customers have changed their habits throughout the years & so does the internet. People still search from their desktops... 
by altoria marketing | Nov 14, 2019 | 2019, 3 min read, Digital Marketing, SEO
Jack Johnson said it better, “we’re always better when we’re together” how can [SEO & SEM] work together: 1. increase [keyword quality score]!! if your score is too low then you might not appear at all, or your CPC will increase. 2. verify your... 
by alexandra | Mar 31, 2019 | 2019, 3 min read, SEO, Youtube
What exactly is YouTube SEO & why is it important YouTube is a search engine, like Google or Bing, and it has its own SEO best practices. In this article, we’ll quickly discuss those best practices, define what SEO really is & share a couple of our...
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