“The universe is not made up of atoms; it’s made up of tiny stories.” ― Joseph Gordon-Levitt
We are social beings. As humans we yearn for connection, shared experiences and a deeper level of understanding; always seeking different ways to communicate, to express emotions and perceive our surroundings.
How do we relate these needs to advertising?
The common commercial-advertising techniques have been replaced for a better client- brand relationship, which is mainly achieved by the use of stories. Storytelling can be used to elevate your brand and make a better connection with your audience.
What is Storytelling?
Storytelling is one of the main components of content marketing- a set of techniques and strategies used to analyze customers to create content that better serves, attracts and engages. Giving your company and products an identity is essential for reflecting the true essence of your brand and what you’re trying to sell. You’re not just selling a physical product or service, you’re selling an experience, a sensation, a lifestyle, and your clients need to know it. How a person feels about your brand most of the time determines if they will be buy your product and if they will pass the information along.
Storytelling is an ancient method of passing on knowledge, it also provides a simpler and more memorable understanding of what you’re trying to communicate.
Key essentials
Determine why “your story” matters, share your vision
Find out your voice or brand essence, what do you want to represent?
Always be authentic, your brand doesn’t have to be perfect to succeed, it’s okay to be still in the process of learning.
Tell “the why.” …Why you do what you do, what inspires, what drove you to this place
Decide on the most adequate medium to tell your story
By knowing and engaging with your clients you will better understand their needs, which will provide you with the necessary knowledge to improve your brand and keep your community growing.
One of our ultimate goals as marketers is to inspire, if we grabbed your attention we succeeded.
Tell us your story. Let’s inspire together.
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