Hashtags are one of the indispensable tools in the digital world, but have you ever
wondered what they are and what they work for?

We tell you, hashtags are keywords that help us find a product, trend, event, interact
with your target audience, get more followers and above all generate a greater reach in your account.

Did you know? The first social
network to introduce hashtags was
Twitter in 2007 and the first hashtag
was ” #SanDiegoFire”. Since then,
in 2010, hashtags made an impact
and managed to stick around.

Using hashtags in a strategic and eye-catching way will achieve greater reach. It is used as a very
effective tool for social media management and digital marketing, thus, managing to keep increasing its target audience.

Thanks to its wide reach, it has been considered a very effective tool for the
management of social networks and digital marketing.

Keys for the success of a hashtag

-Short and precise
-Persuasive (memorable)
-Use capital letters (it will make it easier to understand)
-Include generic hashtags for your content.
-Look for trends

We must keep in mind that when using them we must
know who we are going to address and which social
network we will use, since the application of them may
vary in each network.
And you, how do you use hashtags?