Facebook videos are been seen by 500 million people
More than a billion people are active on YouTube
Nothing strange that Instagram wants part of the pie & as a consequence,  created IG TV to started competing with YT videos.

As content developers, we should be taking this advantage & start using this tool to reach more audiences by creating awareness of our business & giving them valuable info they might don’t even know they needed before.

Whether you use it for tutorials, to showcase your products, or simply to establish a deeper connection –  [ IG TV is for you! ] 

Here are some 2019 tips for better [engagement]:

1. Right video length

shorter content usually performs better you should aim for videos to be < 5 min.
however, always keep your audience in mind, it will depend on the kind of content & business you have.

2. Cover photo

select & edit your cover photo carefully [+ share a preview on your profile] Even though it doesn’t seem quite important, the cover photo is what will determine if the users will be interested to watch your video or not.
so take your time & remember that the image should be: clear, descriptive & should match your brand look & feel.

3. Don’t forget the hashtags

well-researched & relevant hashtags never go to waste.
include hashtags on video description &  remember to include your site’s link, if applicable.  you want your videos to be seen also by non-followers & the way to attract them is through accurate & relevant hashtags. People that follow hashtags will discover your content.
 

4. Use IGTV promotion

select the option of sharing a 60 sec. video preview on your feed. For more discoverability,  don’t forget to connect it to your Facebook page [if you have one].

5. Video Analytics

Measure your performance by understanding user engagement, audience retention & gather additional insights to apply learnings in future videos.  There’s always room for improvement.
So don’t be afraid to experiment/test different strategies! 

And because you’re awesome, we give you an extra trick…

6. Optimize your IG TV videos for silent viewing

Best practices indicate your video should make sense with or without sound, or add subtitles to it with these tools: @filmora_editor from your PC, or @quik_app from your phone.  

So next time you want to upload a video on IGTV remember to check-out if you’re following these tips!

Have you already have an IG tv channel? if so, please share what has worked for you the best?